# What Makes Our Acquisition Strategy So Remarkable?

Scalable growth occurs at the crossroads of awareness and distribution. At duo, we fuel this collaboration with full-funnel strategies and harmonious execution.

Adapt Or Die — Marketing is Changing.

Modern buyers need modern customer journeys. Stay ahead of the competition and unlock scalable growth with a marketing partner that knows what’s coming next.

## Lead Gen Growth

| Benefit                    | Lead Gen Growth                           | Blended Growth                              |
|----------------------------|------------------------------------------|--------------------------------------------|
| Audience Focus             | Focuses on 3% of Your Audience           | Focuses on 100% of Your Audience            |
| Cost Optimization           | Creates the Lowest Cost Lead             | Creates the Highest Quality Lead            |
| Demand Generation            | Steals Competitor Demand                  | Creates New Demand                         |
| Attribution                 | Attributes Everything to Ad Channels     | CRM & Ad Channel Attribution                |
| Email Collection Approach    | Creates Friction to Collect Emails       | Removes All Friction for Consumption       |
| Sales and Marketing Alignment | Sales Wants Deals, Marketing Wants Leads | Sales & Marketing Want Revenue             |
| Prospects Focus             | Prospects Who Are Shopping Around         | Prospects Who Are Ready to Buy             |
| Dark Social Impact Ignored   | Ignores the Impact of Dark Social        | Utilizes Qualitative & Quantitative Data   |
| Scaling Opportunities        | Scaling is Difficult                      | Scaling is Possible                         |

The  Solution

## A Proven Process for Revenue Growth

Build pipeline that converts with duo’s Blended Growth Method.

### ICP Research & Strategy

The key to any successful marketing campaign is knowing who you’re marketing to. To answer this question, we conduct thorough research of your target market—identifying content they consume, problems they encounter, features they find valuable, things they like and dislike about competitor solutions, and more.

With the ICP research complete, we apply our learnings to duo’s battle-tested paid advertising playbooks to craft a unique and winning acquisition strategy for your business.

### The 5-Levels of Awareness

Our ad strategies are built around Eugene Schwartz’s 5 Levels of Awareness—Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware.

Each ad we craft will fall into one of these awareness buckets to seamlessly move your target prospects from unknowing strangers to new customers.

### Remarkable Landing Pages

We build our landing pages on Webflow. Provide seamless desktop, mobile, and tablet experiences.

And present your solution in an engaging format that blends digestible copy and stunning visuals.

### Power Conversions

A lead form submission is nice, but what we really want are people who turn into Booked Calls, SQLs, and Revenue.

Believe it or not, ad channel algorithms want to do a good job for you, they just need a little training—so we only tell them they are doing a “good job” when they bring in high-quality conversions or Power Conversions.

### Qualitative & Quantitative Reporting

Marketing data attribution can be extremely complex. Complex problems sometimes require simple solutions. Ours? We ask everyone who completes a high-intent lead form how they found us—and value their self reported customer journey as an insightful data point when analyzing campaign performance and developing new strategy.

## Testimonials

**Hantz Févry** CEO, Founder | Stoovo
"The most versatile & effective marketing team we've worked with. Their patience, communication, and planning led us to exceed our acquisition goal by 230%! They understood our objectives, strategized, and consistently improved processes."

**Kristen Lawrence** Head of Marketing | Redflag
"Duo has been an excellent lead gen partner for us. They are quick to optimize, pivot, and change up their acquisition strategies, and the results have been great. In 6 months, they’ve cut our CPL in half and delivered more SQLs than we’ve ever had—3.9x as much revenue than our previous paid efforts!"

**John Luke** CEO, Founder | Moonbeam
"Clearly, their process works. Working with the team at duo has been great. They’re very cross-functional, so the copy, branding, and ad campaign all mesh together perfectly. We’re converting leads at under $2, which is pretty unheard of for fintech, so we couldn’t be happier!"

**Omer Klein** CEO, Founder | Medflyt
"One of the best decisions we’ve made as a company. Working with Duo opened up a new world for Medflyt. They’re hands-on experts in all things marketing, creating new opportunities for business expansion."

**Trevor Laehy** President, Founder | YAZA
"Working with Duo Strategy has been a great experience. They think outside the box, contribute new ideas, and built our growth engine from scratch. An in-house relationship feel with the firepower of an entire team."

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## Ready to Transform Your Marketing Engine?

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