# **We Blend Lead Gen + Demand Gen for** **Sustainable Growth.** **Cut through the noise and become the top choice for your target prospects before they even start the buying process.** From startups to large enterprises, our partners trust us to drive effective strategy and new business across ad channels. Is Your Acquisition Funnel Failing You? - Lack of Resources & Overwhelmed? - Feeling Like Small Fish In a Big Pond? - Having a Hard Time Scaling While Maintaining Performance? - Wasting Your Sales Team’s Time with Unqualified, ‘Bad’ Leads - Starving for a Fresh Perspective & New Ideas? - Leads from Social Not Translating to Qualified Pipeline? ## Discover Your Pathway to Sustainable Revenue Growth We’ll help your organization launch and scale revenue programs that generate traction with the top 20% of your target market. ### Revenue-Driven Strategy Build your acquisition strategy and work closely with a team of seasoned marketing experts to refine key marketing initiatives and promote cross-team collaboration. ### Lead Optimization Leverage AI and machine learning to power audience targeting and ensure your business is getting in front of the right buyers with the right message. ### Sales X Marketing Alignment Unite your sales and marketing teams around performance metrics that result in qualified pipeline growth and closed revenue. ### Systematic Data Analysis & Benchmarking Streamline decision-making and optimize faster with a holistic view of performance across your entire revenue system. ### Pipeline Forecasting Set realistic revenue targets and gain an understanding of the roadblocks in your funnel with data-driven projections. ### Product Positioning & Offer Creation Stand out from the crowd and clearly communicate your product’s value to your target market with compelling content and intriguing offers. ## Customer Stories ### RedFlag **B2B software company specializing in emergency notification solutions for companies of all sizes.** - 48.9% Reduced Cost Per Lead - 70% Sales Qualified Leads - 3.9X Increase In Closed Revenue - 140% Organic Search Traffic [Read Case Study >](https://cdn.prod.website-files.com/63ffaf779775a90c5a708d0d/64097b1f98a4d3fa9eaf2746_redflag-case-study-duo-compressed.pdf) ### Trendsi **B2B SaaS company specializing in fashion dropshipping solutions for e-commerce and Shopify store owners.** - 13.12% Avg. SQL CVR - 5:1 Return On Ad Spend - 1,376% Increase in New Users - #1 Rated Fashion Dropshipping Company [Read Case Study >](https://cdn.prod.website-files.com/63ffaf779775a90c5a708d0d/64097b1e85ef9f1f1f82dee3_Trendsi_Case_Study-duo-updated-compressed%20(1).pdf) ### Ship **B2B SaaS company specializing in shipping solutions for e-commerce store owners and SMBs.** - 25% CVR into Qualified Leads - 300% Return on Investment - 5k+ Happy customers - 300+ 5-star reviews ### Medflyt **B2B software company specializing in home care management solutions for home health care.** - 231% Increase in Demos - 4:1 Return on Ad Spend - 24.1% Landing Page CVR - 100+ 5-star reviews ### Purelight **B2C home improvement company specializing in solar and roofing solutions for homeowners living in the Pacific Northwest.** - 10% Increase In CVR - 3:1 Return On Investment - 4 New Markets Established - 100+ 5-star reviews ## Adapt Or Die — Marketing is Changing. Modern buyers need modern customer journeys. Stay ahead of the competition and unlock scalable growth with a marketing partner that knows what’s coming next. ### Lead Gen Growth - Blended Growth - Focuses on 3% of Your Audience - Focuses on 100% of Your Audience - Only focuses on the 3% of your audience ready to buy now - Builds full funnel strategies to engage the 3% of buyers ready to buy now AND nurture the 97% of buyers who will look to make a purchase sometime in the future ### The Solution ## A Proven Process for Revenue Growth Build pipeline that converts using duo’s Blended Growth Method. - **Strategize:** Audit your current revenue programs, dive deep into your ICP, and build your business’ roadmap to scalable growth. - **Elevate:** Bring your business’ unique story and category to life with compelling digital advertisements and customer experiences designed to educate and convert. - **Build:** Design and launch full-funnel acquisition strategies across ad channels—uncovering positive signals that correlate with pipeline production and revenue creation. - **Optimize:** Systematically improve campaign performance through Conversion Rate Optimization (CRO) and quarterly performance assessments that leverage revenue data to cut through misleading vanity metrics. - **Scale:** Add fuel to the revenue-generating fire of your biggest winners with account based marketing (ABM) strategies designed to more effectively engage key accounts. ## What Our Clients Are Saying "Duo has been an excellent lead gen partner for us. They are so quick to optimize, pivot, and change up their acquisition strategies, and the results have been great." ### Kristen Lawrence: Head of Marketing "Working with the team at duo has been great. They're very cross-functional, so the copy, branding and ad campaign all mesh together perfectly." ### John Luke: CEO, Founder "We couldn’t be happier with our new website! DuoStrategy’s systematic approach really helped us narrow down our ideas and bring our story to life. As a result, we’ve generated several conversations with our dream prospects." ### Sophie Lezama: Director of Growth "We were quickly blown away by the quality of leads duo generated. They took complete ownership of our ad campaigns and delivered fantastic results that have remained consistent for over 6 months now." ### Ella Zhang: CEO, Founder "They adapt to change and proactively improve performance and approach to growth campaigns — I definitely recommend them as my go-to agency for growth marketing." ### Peter Ward: CEO, Founder "Duo immediately felt like part of our core team, their proactive and responsive approach is exactly what a fast moving organization like ours needed." ### Vadim Revzin: Founder "You get the relationship of an in house hire, but the firepower of an entire team." ### Trevor Laehy: President, Founder "Working with Grant and Taylor has opened up and created a whole new world for Medflyt." ### Omer Klein: Product, Founder "They are well-organized, data-driven, and a pleasant team to work with." ### Mark Begert: CEO, Co-Founder ## Our Superpowers Our superpowers have been curated and refined to help B2B software companies integrate winning revenue systems into their organizations through systematic and scientific methods. ### Customer Acquisition Experiences - **B2B Copywriting & Value Creation:** With a team of expert copywriters trained in the art of value creation, we refine your value proposition and motivate your most coveted prospects to take action. - **Landing Page Design & Development:** Using your existing brand as a starting point, we design and develop modern landing pages and lead flows that convert at a high level. - **Content Development:** We repurpose new and existing content for paid media distribution—providing your target buyers with relevant information designed to increase sales velocity. - **Creative Asset Development:** From static ads to graphic illustrations, GIFs, and eBooks, we create digital assets that positively reflect your brand and capture the attention of your target audience. - **Demand Generation + Demand Capture:** We help uncover the content topics your target buyers are most interested in through our extensive customer research framework that kicks off the strategy process. - **Performance Reporting:** We provide week-over-week campaign reporting to keep track of your revenue program’s most vital marketing KPIs. - **Conversion Rate Optimization:** We implement systematic tests across your campaigns—determining ‘winners & losers’ and providing insight into your most effective revenue generators. ### FAQ's **How do I know whether my business is a good fit for duo?** We specialize in working with B2B software companies who need help generating a consistent and predictable flow of qualified leads. **What are the agreement terms?** We offer both quarterly and annual agreements. **When can I expect to see results?** We’ll conduct a business audit, refine your product positioning and offer, and get your campaigns live. From there, we’ll begin the experimentation and optimization process and start seeing results around the 60-90 day mark.